Brown Bag Presentation by Josue Reynoso, Assistant Professor in School of Business and Economics
Title - "Towards a Theory of Entrepreneurial Search: A Cognitive Approach to the Elaboration of New Opportunities"
Abstract - Existing research has shown the role of prior experience in shaping the perception of opportunities. Individuals with general entrepreneurial and managerial experience tend to identify a higher number of opportunities and focus on more elements of those opportunities compared to those with domain-specific experience. Nonetheless, the cognitive and behavioral processes through which these relationships unfold are still underdeveloped. In this paper, using the grounded theory approach, we conduct twelve extended-case studies to analyze prospectively how the previous experience of entrepreneurs shape their search patterns during the opportunity elaboration process. We find that previous entrepreneurial and domain-specific experience have a considerable influence in the a priori cognitive representations of the opportunity, the locus of attention, and the frequency at which attention shifts between domains. The importance of this question is both theoretical and practical. Theoretically, this study contributes to the process orientation of entrepreneurial cognition, answering the call for research in this still nascent perspective. Practically, understanding the process through which prior experience influence the mental processes and behaviors of entrepreneurs is critical to help them know how to avoid potential biases and leverage existing strengths.
Wednesday, November 13 at 12:00 pm to 1:00 pm
Academic Office Building (AOB), 101
1400 Townsend Drive, Houghton, MI 49931