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Brown Bag Presentation by Prab Singh Mukandwal, Assistant Professor in College of Business

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Thursday, January 23, 2020 12 pm to 1 pm

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Title: An examination of the effect of a firm’s environmental sourcing practices on consumer’s perceptions of product quality and their willingness to pay for environmentally-friendly products.

Abstract: The purpose of this study is to theoretically and empirically investigate how a firm's environmental sourcing strategy impacts a consumer's perceptions about the product quality and their subsequent purchase intentions. The current study also examines how consumers’ perceptions of product quality are managed through the firm’s corrective actions.

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