Brown Bag Presentation by Prab Singh Mukandwal, Assistant Professor in College of Business

Title: An examination of the effect of a firm’s environmental sourcing practices on consumer’s perceptions of product quality and their willingness to pay for environmentally-friendly products.

Abstract: The purpose of this study is to theoretically and empirically investigate how a firm's environmental sourcing strategy impacts a consumer's perceptions about the product quality and their subsequent purchase intentions. The current study also examines how consumers’ perceptions of product quality are managed through the firm’s corrective actions.

Thursday, January 23 at 12:00 p.m. to 1:00 p.m.

Academic Office Building (AOB), 101
1400 Townsend Drive, Houghton, MI 49931

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School of Business and Economics

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Latika Gupta

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