Husky Innovate Series: Business Model Bootcamp

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What does it take to start a successful new venture? How do you minimize financial risk and ensure that your innovation is a winner in the eyes of the customer? Join us for the Business Model Boot Camp and learn how to use the business model canvas. 

UPDATE: this workshop has been rescheduled to December 4. 

The business model canvas helps you to understand the relationship between your value proposition and the customers’ needs.  The more clearly you understand this relationship, the better your position to launch a winning product or service.  

Developed by Alexander Osterwalder and Yves Pigneur, the business model canvas emphasizes the relationships of the nine components of a business model
1) Customer Segments
2) Value Propositions
3) Channels
4) Customer Relationships
5) Revenue Streams
6) Key Resources
7) Key Activities
8) Key Partnerships and
9) Cost Structure.

The I-Corps teaching team will guide students through the process of developing their unique business model. In this workshop, you will map out your canvas with specific focus on the value proposition and the customer segments.

Students who participated in the Idea Pitch Competition and/or plan to compete in the upcoming Bob Mark Business Model Competition, are strongly encouraged to register for this bootcamp. There is a cap of 25 contestants for our Bob Mark Business Model Competition. Priority will be given to those who have completed the Business Model Boot Camp. 

Wednesday, December 4, 2019 at 5:00 p.m. to 7:00 p.m.

Minerals and Materials Engineering Building (M&M), U113
1400 Townsend Drive, Houghton, MI 49931

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Husky Innovate

Contact Name

Lisa Casper

Contact Email

lcasper@mtu.edu

Contact Phone

906-487-1662

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